Samsung, known for pushing the boundaries of smartphone technology, is set to make history yet again by launching the world’s first rollable smartphone. This groundbreaking device is expected to debut in the second half of 2025, signaling a new chapter in mobile innovation.

While Samsung has already dominated the foldable smartphone market with solid positions of Galaxy Z Fold 6 and Galaxy Z Flip 6, this coming rollable phone will mark a significant leap forward in the industry.

A Groundbreaking Leap Forward by Samsung 

For some time now, Samsung has been at the leading edge of foldable phone technology. The company’s sequential releases in the category of foldables raised a high bar in the context of the smartphone world. Devices like the Galaxy Z Fold 6 have shown how well the idea of foldable displays works, making it possible for users to access larger screens without sacrificing portability. However, introducing a rollable phone represents a natural evolution for Samsung since it capitalizes on its most valuable experience: flexible displays.

There’s word that the new rollable smartphone will boast a 12.4-inch display that can expand and retract, offering more screen real estate compared to any foldable phone currently out on the market. This would make it a game-changer, mainly for users who want bigger displays for multitasking, content consumption, or gaming but without all the bulk of a traditional tablet.

It is further reported by sources from South Korea that the phone will also house an under-display camera for an edge-to-edge viewing experience, further pushing the boundaries of modern smartphone design.

Samsung Leads, Apple Lags Behind

While Samsung is forging ahead with the new designs, Apple has yet to release its first foldable iPhone. The gap between these two giants regarding main mobile technology is enormous. Whereas Samsung already managed to commercialize its foldable phones, for example, Apple would seem perhaps more cautious and yielding ground to adversaries like Samsung or Huawei.

Of the many, Huawei has recently been particularly aggressive in positioning itself in the race for dominance of the rollable phone market. The Chinese tech company has even showcased some concept devices featuring rollable displays, including those with even larger screen sizes than what is rumored for the Samsung rollable phone. This act has sparked speculation on which brand will be the first to bring a truly revolutionary rollable phone to the consumer market.