One of the biggest tech firms in the USA, C Spire, pulled down its ads after supper Act at the opening ceremony of the Paris Olympics last Saturday. The withdrawal of ads took place when, at the opening ceremony of the Olympics, a performance of singers by viewers was found to be offensive and blasphemous.
The opening ceremony of the Paris Olympics on 26 July happened un-usually on open citywide streets. The opening was unconventional because it had taken place in big stadiums with formal settings earlier. At the opening ceremony, athletes and players were seen moving down the Seine River and ending at the backdrop of the highest tower in the world, namely the Eiffel Tower of Paris. The beautiful performance of Lady Gaga and Celine Dion added to the charm of the Olympic ceremony. In the opening ceremony, the viewers found a particular part of the ceremony an insult to the Christian community.
Implication of controversy
After the controversial opening ceremony, a particular section of viewers found a part that insulted the Christian community. C Spire, an American Tech Firm, announced on its Twitter handle that it has withdrawn all its advertisements for the Paris Olympics. The pulling down of the advertisement decision was taken after an opening ceremony mockery of the Christian faith” by the performers on the stage, added by C spire on their Twitter account. Further, they added, “We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics,” C Spire wrote on X. The firm “will be pulling our advertising from the Olympics.”
The controversial opening ceremony
This incident went viral on the internet the whole day and was criticized by Netizens. Moreover, the act of small kids some viewers found and the act of hyper-sexualized; furthermore, other viewers found a mockery of the Christian faith, which looks like the Last Supper paintings of Leonardo da Vinci’. However, not everyone was dissatisfied with the performance. Some found it very encouraging for the LGBTQ community.
What do organizers have to say?
The Artistic Director, Thomas Colley, of the Paris opening ceremony with briefings to the media, said that they never intended to hurt anyone’s sentiments. The actual idea was an ‘inclusion.’ “Naturally, when we want to include everyone and not exclude anyone, questions are raised,” Jolly remarked as per FOX News.
The CEO of the C Spire company also commented on the withdrawal of ads for the Paris Olympics later and said, “C Spire is supportive of our athletes who have worked so hard to be a part of the Olympics.” She continued, however, that we will not be a part of the offensive and unacceptable mockery of the Last Supper, which is why we’re pulling our advertising from the Olympics. “As per NY Times.
The Olympics is the largest event of games in the world, having its charm, craze, and excitement among people worldwide.
