Sundar Pichai, CEO of google said it in advance that “artificial intelligence will have a more profound impact then fire, internet and electricity”. And with time we are seeing that happen. We were still learning to use Alexa and siri’s latest model and there they are modifying them to the next level. Just Envision inviting siri in your world, not just as a digital assistant but as a savvy companion. A companion who can understand your emotions and talk accordingly. A companion who can retrieve nostalgic snapshots from your loved one’s birthday. A companion who evolves along with you learn your rhythms, quirks, and nuances to tailor its interactions with you throughout each day. Don’t forget we are not talking about a human but a digital assistant who will do all and more that a human Can!
Imagine Generative AI, the kind that will craft insightful answers to your queries and provides thoughtful response as well. What would even happen if it injects fresh life into Apple’s array of iPhones. Apple, the company who is always ahead in terms of technology and its uses is facing high competition when talking about AI. There are n no. of companies which have potential to leave Apple behind in this race which can change the course of the world.
Anticipation swirls as the company gears up to collaborate with OpenAI, the brains behind ChatGPT, ahead of its highly-anticipated Worldwide Developers Conference in June. Although, AI is not something new for Apple, they have made use of it widely before for years. Such as for live text or improvement in autocorrect feature, AI has been in your iphones all over the years. But, the personalisation and certain new levels of interaction have been missing, which may be upgraded sooner by generative AI.
But this time, companies kike google and samsung have been using this feature from a while ago, while apple is still behind in the race. So, but obviously This is putting pressure on Apple to innovate and adapt swiftly.
In early May this year, Apple CEO Tim cook, made some announcements highlighting that Apple has certain advantages over the other competitiors which distinguishes them from the crowd. Heightenomg the anticipation he stated that more bigger announcements awaits in the forthcoming weeks.
While Apple, the big name isn’t always first in embracing the new technologies but their research, development and refinement is what is setting them apart from over the years.
If you are someone holding on to an older apple model from a long time, or thinking to turn up from android to ios than a Full AI powered iPhone might just be the push consumers like you will need.
Certain growth challenges are being faced by apple over the years specially in china, which resulted in decrease of their first quarter revenue by whopping 4%.
Now all eyes are on apple for their shift to generative ai which may boost its growth magnificently in no time.
Imagine the iphone stepping onto the realm of generative AI. At the forefront of this evolution stands Siri, the virtual assistant. Experts believe that of open AI’s edge chatgpt integrates with siri then a revolutionary technology could be built.
Then Siri would effortlessly handle tasks like summoning old photographs or providing detailed insights on weather, news, or trivia.
The competitors model have already introduced generative tools, so iphone is likely to offer users with other tasks like email summarization, drafting, etc.
Certain amazing features like “Circle to search” by samsung stood out among the public, becoming a center for their marketing endeavours. An industry analyst at ABI reasearch marked that Apple’s iteration of such tools could potentially include functionalities like video analysis and in-call spam detection. He highlighted that woth generative AI coming into picture verbal interactions with siri would enhance and become more organic. And would not be limited to weather updates and daily news headlines.
And with all this AI powered iphone would adjist in human lives easily, woth its voice commands, language detection, image interpretation and other features.
Thomas Husson, an analyst at Forrester, underscoring the transformative potential of this technology, remarked that The next wave of iphones would be transformed by this generative AI empowering useers to navigate easily eith their surroundings. It would also enter the ecosystem of apple by merging itself in Apple Maps, iMovie, and iPhoto.
It is being reported that apple is working for its generative AI feature closed doors through acquisitions like Canadian startup DarwinAI and investments in its dedicated machine learning research division. However, amidst the fervor sparked by the ChatGPT launch in late 2022, which set off an AI arms race among tech giants like Google, Microsoft, and Meta, Apple has remained relatively tight-lipped about its AI aspirations.
The sparks were high when bloomberg reported that Apple was closing in on a deal with OpenAI to use its ChatGPT technology on iPhones, after holding similar talks with Google.
Apple normally is in its own race and not a part of any other marathon wishing to leave ots competitors behind. It is usually unfazed by the frenetic pace of the Android competition, whether it’s in foldables, 5G, or augmented and virtual reality. This was marked by Nabila popal, senior research director at market research firm IDC. But this time the priority with AI is
totally different as AI is ruling the chart priority in Apple headquarters. Here, “Apple is being compelled to reveal its cards sooner than planned.”
The reason behind this shift is consumers mindset. Consumers are placing greater importance on AI capabilities when selecting their premium devices, particularly in China, where Apple’s market share is dwindling.
At a recent ipad event, apple redefined that it is been using AI for a long time, citing an example of A11 bionic chip. But to stay relevant in an ever evolving technology world , it needs to place a firm AI impact on consumers.
So, Apple will look into the matter of generative AI?
Without any hesitations, YES!
And that too super soon, cause in this fiercely competitive market if it would not do that now, Apple would be left behind in the much anticipated race.
So, Generative AI is one opportunity, which Apple can’t and wont afford to loose.
