Apple enthusiasts have a reason to cheer this February as the iPhone 17 price drops below Rs 50,000 during Croma’s “Everyday Love” Valentine’s Day sale. The Tata-owned retailer has rolled out significant discounts and aggressive exchange bonuses on the latest flagship, making high-end technology more accessible to Indian consumers looking for a seasonal upgrade.
The Croma Valentine’s Day sale, which commenced on February 6 and is scheduled to run until February 15, covers a vast catalog of electronics. While the promotional event spans categories like home appliances and audio gear, the spotlight remains firmly on the iPhone 17. By combining multiple layers of financial incentives, the retailer is positioning the 256GB variant of the device at an effective price of ₹47,742.
Breaking Down the iPhone 17 Price Drops Below Rs 50,000 Deal
To achieve the sub-50k pricing, buyers need to navigate a three-tier discount structure. First, Croma is offering a direct exchange value of up to ₹23,500 for old smartphones, depending on their functional and physical condition. This is bolstered by an additional ₹8,000 exchange bonus, a move specifically designed to incentivize users of older iPhone or premium Android models to switch to the latest generation.

Beyond the trade-in value, customers can avail themselves of a flat ₹2,000 cashback through partner banks. For those using the HDFC Tata Neu credit card, further savings of up to 10% are applicable on select products, potentially lowering the net outflow even further. This strategic pricing model targets the mid-premium segment, which often waits for such promotional windows to purchase flagship hardware.
Deals on iPads and Wearables
The sale is not limited to smartphones. The Apple iPad 11th Generation has seen a 12% price correction, now retailing at ₹30,766. For consumers interested in the Apple ecosystem, this represents one of the most competitive price points for the entry-level tablet since its launch.
In the wearables category, the Apple Watch Series SE 3 is being promoted with a starting price of ₹25,900. To make the purchase more manageable, Croma has introduced a nine-month No-Cost EMI plan. This allows buyers to own the smartwatch for a monthly installment of approximately ₹2,791, bypassing the need for a large upfront payment.
Competing Offers in the Android Ecosystem
While Apple products are the primary draw, Android manufacturers are also represented with significant markdowns. The Redmi Note 15G is currently available at a 22% discount, while the OnePlus Nord CE5 is being offered at 14% off its original MRP. These deals ensure that the sale caters to a wide demographic of budget-conscious and mid-range buyers.

Budget accessories from brands like Boat and Noise are seeing the steepest percentage cuts, with some smartwatches discounted by up to 80%. These items, starting as low as ₹699, are clearly aimed at the “gifting” aspect of the Valentine’s Day theme.
Regional Availability and Terms
Croma has clarified that while the sale is nationwide across its outlets and online portal, stock availability may vary by city. The final exchange value of old devices remains subject to on-site physical evaluation by Croma’s technical staff. Furthermore, the banking offers are tied to specific credit and debit card partners, and users are advised to verify their eligibility at the point of purchase.
As the retail landscape becomes increasingly competitive, such aggressive bundling—combining exchange bonuses with bank cashbacks—is becoming the standard for driving volume in the Indian smartphone market.
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