The premium smartphone market in India is witnessing a significant stir as Croma kicks off its highly anticipated Croma Everything Apple Sale. Running from February 20 to March 8, the retailer has announced aggressive pricing on the latest Apple hardware. Most notably, the flagship iPhone 17 and its predecessor, the iPhone 16, are now available at effective prices that redefine value for high-end consumers.
Breaking Down the iPhone 17 Price Drop
Apple’s current flagship, the iPhone 17, which entered the market in September 2025 with a premium price tag of Rs 82,900, has seen a drastic reduction in its effective cost. For a limited window during this sale, tech enthusiasts can own this device for an effective price of Rs 44,768.
This deep discount is not a flat price cut but a strategic combination of financial layers. To reach this sub-45k milestone, buyers can leverage a direct bank cashback of Rs 2,000 and a 2% coupon discount valued at Rs 1,658. The heavy lifting, however, is done by the exchange ecosystem.
How to Avail the Maximum Exchange Benefit
The Croma Everything Apple Sale prioritizes users looking to upgrade from older devices. Croma is offering an exchange value of up to Rs 23,500 for eligible old smartphones, supplemented by an additional exchange bonus of Rs 8,000.
Furthermore, loyalists of the Tata ecosystem can utilize Tata Neu coins worth up to Rs 4,974 to reach the final effective price. Even for those without accumulated Neu coins, the device remains highly attractive at an effective price of approximately Rs 47,768, marking one of the most significant price drops since its launch.
iPhone 16: A Value Powerhouse Below Rs 36,000
For those who prioritize essential Apple features at a more accessible entry point, the iPhone 16 has become a compelling choice. Originally launched at Rs 69,900 and currently listed at a base price of Rs 63,490, the effective price during the sale crashes to Rs 35,991.
The roadmap to this price includes:
- A flat coupon discount of Rs 1,500.
- An exchange bonus of Rs 6,000.
- Standard exchange value up to Rs 16,000.
- Tata Neu coin benefits worth Rs 3,999.
iPhone 17 vs iPhone 16: Is the Upgrade Worth It?
Choosing between the two models depends largely on a user’s requirement for display and processing longevity. The iPhone 17 introduces a 6.3-inch LTPO display featuring 120Hz ProMotion technology, a significant jump from the standard 60Hz panel found on the iPhone 16.
Under the hood, the iPhone 17 is powered by the 3nm A19 chip, which offers superior thermal management and efficiency compared to the A18. Camera enthusiasts will also notice the 48MP ultrawide sensor and an upgraded selfie camera on the newer model, providing a more versatile imaging setup for professional-grade mobile photography.
Sale Logistics and Availability
The nationwide sale is active across all physical Croma stores and their online platform until March 8. Industry experts suggest that while the sale spans two weeks, the highest exchange bonuses are often subject to inventory limits and demand-side fluctuations. Potential buyers are advised to verify the exact exchange value of their specific old handset via the Croma portal before visiting the store.
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