Imagine you have saved for years, and finally, you have reached your goal: buying your first car. The excitement is high, as you anticipate the freedom it will bring. You and your partner head to the local Maruti Suzuki showroom to find the perfect car.
As you enter the showroom, you chance upon two options: Arena and Nexa. Confused, you ask yourselves, “Which one is for us?”
This is the exact face of a dilemma when choosing a Maruti Suzuki car. Maruti Suzuki, India’s largest car manufacturer, turned 7 since its retail chain opening in 2017. The company boasts two separate retail chains: Arena and Nexa.
Both sell Maruti Suzuki cars but cater to different customer segments with separate brand identities. Let’s find out the differences between these two showrooms and which one is for you.
Arena: Made to Last
Arena is the legacy Maruti Suzuki showroom, launched in 2017. It embodies the brand’s core values of affordability, reliability, and fuel efficiency. The showrooms have a wider reach across India and offer a familiar and hassle-free car-buying experience.
“Maruti Suzuki Arena is not only the best but also the most accessible retail channel in India,” said Partho Banerjee, Senior Executive Officer of Maruti Suzuki, Sales and Marketing. [1]
To add to the features, they focus on budget-friendly hatchbacks, sedans, and compact SUVs perfect for the young Indian family or the value-conscious buyer. Consider Suzuki cars like the Alto, S-Presso, Ertiga, Brezza, and XLR. If you’re someone who prioritizes comfort and value, then this is the showroom for you.
With a network of 32% of total Maruti Suzuki outlets, Nexa has showed promise. You will typically find models like Baleno, Jimny, and Grand Vitara in the Nexa showroom.
Nexa: A Taste of Luxury
Arena’s competitor, Nexa, was launched in 2015 [2] and is Maruti Suzuki’s foray into the premium car segment. At first glance, the Suzuki cars have a modern and upmarket ambiance reflecting the higher price points of the cars on display.
But Nexa caters to a more aspirational customer looking for a feature-rich and stylish driving experience. Their product portfolio includes not just premium premium crossover MPVs but also hatchbacks, sedans, and SUVs. We’re talking about a range of luxury cars that leave you in awe.
Which Maruti Suzuki is for you?
When choosing any of the Suzuki cars, keep your priorities simple. Here are some pointers to get you started.
Arena is for you if:
- You value affordability and value for money.
- You need a practical and reliable car for daily use.
- You prefer the familiarity and wider reach of Arena showrooms.
Nexa is for you if:
- You want a premium car with features and style.
- You are willing to spend more for a luxurious car-buying experience.
- You want a car that reflects your aspirations and you.
What Lies Ahead
Don’t forget both Arena and Nexa share the same Maruti Suzuki DNA. Whatever your choice, you get the brand’s after-sales service network and quality commitment.
Simply put, Maruti Suzuki cars and their two-showroom strategy imply that there’s a car for everyone. Whether you value or aspire to a premium experience, both Arena and Nexa have options for you. So test drive both and choose the one that suits you the best.